Content
In a fast-paced digital world, content has to grab attention and keep people engaged. Whether we're speaking to Gen Z football fans or volunteers who have dedicated their time to a sport, we know how to keep people connected to a brand.
At MATTA, we believe that sports have the power to change people and communities for the better. We are passionate about making brands and campaigns matter to more people, more often by engaging audiences with our unique and creative processes.
Our team of specialists and collaborators have experience working across various global sports, giving us a multifaceted perspective to solve marketing and brand challenges.
We help international governing bodies & clubs promote their sport from elite to grassroots and deliver meaningful activations for their sponsors. We enable brands to stand out in the noisy world of sport, cutting through and creating commercial value.
We support those who fight for deserved attention and acclaim and champion both established and up-and-coming athletes, without discrimination or exclusion.
Apparel, equipment and technology brands need to cut through a saturated and noisy sports market. From EA7 seasonal campaigns to Gilbert rugby equipment, we’ve got the experience to bring your brand to life.
The ATP Tour, UEFA Women’s Euro 2022, the ICC Cricket World Cup, the Heineken Champions Cup – we’ve helped to sell tickets to top-tier sports competitions and events around the globe. Rights-holders and governing bodies at the top of the game see us as a go-to partner. We’ve worked with Tottenham Hotspur, Chelsea Women, England football, cricket and rugby teams to name just a few.
Gen Z are increasingly coming to sport through athletes first rather than team affiliation. With our help, athletes can make the most of their identity and position themselves in the popular consciousness – and brands can connect with fans through athlete personalities to maximise their commercial value.
At the heart of everything we do is a belief that audiences come first - the fan, the ticket buyer, the person pulling on their running shoes to get to their first 5k. Understanding these people and the magic that your brand and product can bring them is the key to growth and great creative.
When a brand needs modernisation - or creating from scratch - we have the know-how to make a statement that's true to your DNA. From logos, to visuals, to tone-of-voice, we're here for everything that your need to attract your tribe.
Whether it's filling stadia, selling replica shirts or instigating behaviour change, your campaign needs to be impactful and meaningful to the viewer. Across social, broadcast and out-of-home, our campaigns have been seen by millions across the globe.
In a fast-paced digital world, content has to grab attention and keep people engaged. Whether we're speaking to Gen Z football fans or volunteers who have dedicated their time to a sport, we know how to keep people connected to a brand.
We’re proud to have been involved in the long-overdue surge in attention on women’s sport. From helping to launch the Lionesses brand, to rebranding the Red Roses and creating the campaign for the UEFA Women’s Euro 2022, at each stage we’ve helped push women’s sport further. Our Women’s Sports Lead Flo Williams also has starred for Saracens and Wales at fly-half, and powers all our work in the field with her expertise.
Disability sport is coming more and more into focus through how brands and campaigns position themselves. Our Disability Sports Lead Marina Logacheva is an elite handcyclist and passionate advocate of inclusive sports.
From their social media presence to their product endorsements, from their outifts to their media appearances – athletes are brands. We help them understand their appeal, define their brand identity, and express themselves in a way to maximise their value.
Fans respond better to commercial partners who have a meaningful connection to the rights-holder, and a powerful story to tell that reflects their experience. We’re here to ideate against brand values and develop partnerships that speak to an audience in an authentic way.
Elite global tournaments have long been a cornerstone of our work, from branding that covers digital and physical spaces, to campaigns that fill seats and gain viewers. We’ve worked with UEFA, the ICC, the ATP, EPCR and Premiership Women’s Rugby amongst many others.
Gen Z engages with sport and fandom in a whole new way. Our Fan of the Future research helps sports brands understand the motivations of a new generation, and how to connect with them beyond the pitch.
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