MATTA’s Women’s Sport Lead, Flo Williams, speaks to Marketing Week

‘Differentiation is key for marketing Women’s Sport’ In conversation with Molly Innes – Marketing Week: ‘Another record-breaking moment for women’s sport’ is a phrase often used by pundits and journalists, but, ironically, is beginning to sound like a broken record itself, given the sheer pace women’s sport is growing at. In 2022, viewership of women’s […]