IWD Inspired by Inclusion

A selection of game-changing work in women’s sport, curated by women at MATTA At MATTA we are continuously inspired by the innovation we witness in our industry surrounding women’s sport. At every groundbreaking moment we are encouraged to be brave with our work in order to truly impact the world of women’s sport. This IWD […]

MATTA’s Women’s Sport Lead, Flo Williams, speaks to Marketing Week

‘Differentiation is key for marketing Women’s Sport’ In conversation with Molly Innes – Marketing Week: ‘Another record-breaking moment for women’s sport’ is a phrase often used by pundits and journalists, but, ironically, is beginning to sound like a broken record itself, given the sheer pace women’s sport is growing at. In 2022, viewership of women’s […]