ECB and MATTA Unveil Refreshed Identity for England Cricket
The England and Wales Cricket Board (ECB), in partnership with creative agency MATTA, has rebranded England Cricket to unite England Men, England Women and the England Disability teams under a shared identity.
The launch coincides with the release of the England Men and England Women 2026 fixtures, where both teams will play India at home across all three formats (Test, ODI and T20). In a world first, England Women will host India in a four day Test match at Lord’s Cricket Ground.
This follows the landmark summer of 2025, where England Men, England Women and England Disability played India at home in overlapping, coordinated series. A first-of-its-kind schedule that represents all teams.
three teams, one identity
The ECB recognised the need to evolve the brand to make it more unified, helping more people care about England Cricket and see themselves represented in it across every team and format.
This work is a complete rethinking of how England Cricket shows up, sounds and feels, from digital channels to the matchday experience.
“The England Cricket brand has always carried deep tradition. Our task was to unify that legacy with a forward-looking identity. One that invites every fan in and elevates every team and player equally.”
