On the eve of the ICC Men’s T20 World Cup, MATTA’s ‘Out of This World’ campaign is in full swing. 3D screens in New York, radio ads on the airwaves, a social media campaign across all channels….and the official anthem playing out over the airwaves – globally.
The tournament kicks off tomorrow in the West Indies and USA – to capture the energy of this incredible, global cricket sensation we collaborated with soca sensation Kes, dancehall legend Sean Paul, and producer Tano to create a track based on our campaign idea ‘Out of This World’.
To bring the anthem to life we travelled to the beaches of Jamaica for the music video production; full of fun energy, and Caribbean vibes. You might spot a few cameos from the likes of Usain Bolt and Shivnarine Chanderpaul in there too!
Now the tournament is getting underway, we can’t wait to see fans singing it in the stands – and maybe even getting involved by trying their own version of the ‘knock it out of this world’ dance step that features in the action. Learn more about the official anthem and our ‘Out of This World’ Campaign.
Working so closely on amplifying this epic tournament… shooting a music video in Jamaica… and working with Kes and Sean Paul on the track of the summer – talk about Out of This World!
