Unmatched Quality, Unmatched Identity
We’re excited to introduce Sportika to the UK with ‘We Are Unmatched’, a campaign we’ve developed to celebrate the individuality of grassroots football teams.
Sportika has long been a trusted name in Italian football, producing high-quality kits for some of the country’s biggest clubs. Now, backed by manufacturing partner Fil-co, they’re launching in the UK with a direct-to-consumer model that offers premium, fully customisable kits with no minimum order quantity—a game-changer for amateur teams.
A Campaign Built for Grassroots Football
To help Sportika break into the UK market, we created a digital-first campaign running across Meta, TikTok, and YouTube, designed to build brand awareness and drive kit sales. The campaign taps into the spirit of grassroots football, showcasing Sportika’s commitment to quality, authenticity, and customisation—the key attributes that set them apart from competitors.
At the heart of the campaign is a high-energy hero film, shot at a Powerleague venue with a mix of real grassroots players and models, ensuring the visuals feel raw, unfiltered, and true to the game. The creative highlights how every grassroots team is unique—and with Sportika, they can express that uniqueness through kits that are built for them.
Bringing Sportika to Life
Beyond digital, we’ve also developed a live in-person activation to introduce Sportika to the UK football community, giving players the chance to engage with the brand in a real-world setting. Alongside this, we’ve created a bank of 50+ organic social videos, tailored for TikTok and Instagram, to help Sportika build credibility and a genuine connection with grassroots footballers.
MATTA has been a fantastic creative partner, bringing fresh thinking and a deep understanding of grassroots football. Their collaborative approach and bold execution of ‘We Are Unmatched’ perfectly capture Sportika’s ethos, setting us up for a strong UK launch.
Director, Sportika UK
A New Standard for Football Kits
Manufactured by Fil-co, Sportika kits offer a premium alternative to traditional suppliers. Produced in a European factory with strict quality control, they are delivered in just three weeks—far quicker than many competitors—and are designed for both men and women, with dedicated female-fit ranges tested by real athletes.
With its UK launch now underway, Sportika is ready to make its mark on grassroots football.
