New legislation for a more inclusive future
Today is Global Accessibility Awareness Day so we’re spotlighting a major shift that’s about to reshape the sports industry. The European Accessibility Act (EAA) comes into force across the EU in June 2025, and UK organisations need to pay attention: over 100 million people in the EU live with a disability – they’re your fans, customers, players, and participants.
Breaking it down
- Only 4 in 10 UK websites fully meet accessibility standards.
- 3 in 4 disabled people have left a business due to poor accessibility.
- In sport, disabled fans still struggle with inaccessible ticketing platforms, videos with no captions, and apps that don’t work with screen readers.
- “Inclusion” too often stops at a single para-athlete post.
Who does it affect
If your organisation sells tickets, streams matches, runs fan platforms, delivers social media campaigns, or partners with EU events, EAA compliance is a legal requirement.
This includes:
- Websites and apps that work with assistive tech
- Digital journeys that don’t block users at the first click
- Marketing and content that includes everyone
At MATTA, we believe accessibility isn’t a constraint, it’s a creative edge. It’s how you build trust, reach new audiences, and show up with purpose. And it just so happens to open up a £1 trillion+ global market.
