Aston Villa FC has embarked on an ambitious project to enhance the northern precinct of Villa Park, a place rich in heritage and with an exciting future. As specialists in impactful storytelling, MATTA were asked to create an emotive video that would communicate the club’s ambitions for Villa Park to be known as a buzzing cultural venue beyond football.
To bring the club’s vision to life, we worked in close collaboration with the commercial and marketing teams at Aston Villa FC, the lead project consultants at CAA Icon, as well as Grimshaw Architects to ensure that the video authentically reflected the project’s goals and aspirations: to excite sponsors, create buzz for the site, and engage fans as advocates.
Talent was going to be key to communicating the message, so we enlisted the help of club legend Dion Dublin, as well as celebrity fan actor Oliver Phelps (Harry Potter) and music presenter Abbie McCarthy (BBC Introducing) to share their hopes for the future of Villa Park. Set against dynamic visuals of the proposed redevelopment, including cutting-edge architectural renderings from Grimshaw, alongside footage of current players and the stadium, the film celebrates both its history and its transformation.
Each team brought a unique perspective, ensuring the video accurately captured the scope, ambition, and emotional resonance of the redevelopment project. By weaving these elements together, we created a video that speaks to fans’ hearts while showcasing the project’s real-world impact and potential for investors.
Tom Allwood, Managing Director, MATTA
As the redevelopment project seeks to attract investment partners to Villa Park, the video serves as a powerful tool to highlight its scope and potential. It underscores how the redevelopment will benefit not only the club but also the broader community, driving economic growth across the West Midlands, and strengthening local pride.
