MATTA logo in yellow
White Clinique logo



Holly Aitchison image in front of rugby goal posts in a white jumper

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Inspired by the success of the UEFA Women’s EUROs, Clinique approached MATTA to help them build an impactful campaign in partnership with women’s sport, with a focus on grassroots sporting communities across the UK. The campaign had to stay true to Clinique’s goal of creating genuine change & building brand resonance amongst Gen Z audiences.
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Holly Aitchison in group huddle on rugby pitch
Holly Aitchison posed in changing room against a white brick wall in a white top
Holly Aitchison running on a rugby pitch with other female rugby players


“Confidence” became the key value that aligned both with Clinique’s mission & women’s sport. The #GameFace campaign built natural confidence in young women to feel comfortable in their own skin through lead ambassador & England Red Rose, Holly Aitchison, & a sponsorship programme supporting 4 grassroots clubs across the UK.
Venn Diagram showing the insights of the Clinique Game Face campaign
Collage of images of Holly Aitchison in her Rugby kit and her skin journey


Social content using Holly provided widespread awareness with an authentic narrative whilst the community sponsorship programme made a genuine impact at a local level for over 150 female rugby players & surrounding audiences.
Rugby post branded Clinique pads
Holly Aitchison poses with participant of Game Face day, holding a signed shirt
Clinique branded rugby balls and crash pads laid out on rugby pitch
Set of 4 phones showing various instagram posts from the Clinique Game Face campaign


The #GameFace campaign has been recognised as a world leading partnership by The Telegraph, BBC sport, Hello! Magazine, Women’s Sports Trust and is continuously referenced as a groundbreaking example of authentic partnerships in sport. Beauty brands are on the precipice of huge breakthroughs in the world of sport & we are very proud to have been part of building the foundations for this movement beginning in 2022.
The Telegraph article showing Holly Autchison's involvement with Clinique Game Face campaign
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