![White Clinique logo](https://makeitmatta.com/wp-content/uploads/2024/04/Clinique-Primary-Logo-1-1024x207.png)
#GameFace
CLINIQUE
![Holly Aitchison image in front of rugby goal posts in a white jumper](https://makeitmatta.com/wp-content/uploads/2024/04/clinique-Game-Face-banner-1920x1080-1.jpg)
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Inspired by the success of the UEFA Women’s EUROs, Clinique approached MATTA to help them build an impactful campaign in partnership with women’s sport, with a focus on grassroots sporting communities across the UK. The campaign had to stay true to Clinique’s goal of creating genuine change & building brand resonance amongst Gen Z audiences.
![Pie charts shows stats](https://makeitmatta.com/wp-content/uploads/2024/04/clinique-Game-Face-thumbnail-1-1920x900-1.jpg)
![Holly Aitchison in group huddle on rugby pitch](https://makeitmatta.com/wp-content/uploads/2024/04/clinique-Game-Face-gallery-1-1080x1080-1-1024x1024.jpg)
![Holly Aitchison posed in changing room against a white brick wall in a white top](https://makeitmatta.com/wp-content/uploads/2024/04/clinique-Game-Face-gallery-2-1080x1080-1-1024x1024.jpg)
![Holly Aitchison running on a rugby pitch with other female rugby players](https://makeitmatta.com/wp-content/uploads/2024/04/clinique-Game-Face-gallery-3-1080x1080-1-1024x1024.jpg)
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“Confidence” became the key value that aligned both with Clinique’s mission & women’s sport. The #GameFace campaign built natural confidence in young women to feel comfortable in their own skin through lead ambassador & England Red Rose, Holly Aitchison, & a sponsorship programme supporting 4 grassroots clubs across the UK.
![Venn Diagram showing the insights of the Clinique Game Face campaign](https://makeitmatta.com/wp-content/uploads/2024/04/clinique-Game-Face-thumbnail-2-1080x1080-1-1024x1024.jpg)
![Collage of images of Holly Aitchison in her Rugby kit and her skin journey](https://makeitmatta.com/wp-content/uploads/2024/04/clinique-Game-Face-thumbnail-3-1080x1350-1-819x1024.jpg)
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Social content using Holly provided widespread awareness with an authentic narrative whilst the community sponsorship programme made a genuine impact at a local level for over 150 female rugby players & surrounding audiences.
![Rugby post branded Clinique pads](https://makeitmatta.com/wp-content/uploads/2024/04/clinique-Game-Face-gallery-4-1080x1080-1-1024x1024.jpg)
![Holly Aitchison poses with participant of Game Face day, holding a signed shirt](https://makeitmatta.com/wp-content/uploads/2024/04/clinique-Game-Face-gallery-5-1080x1080-1-1024x1024.jpg)
![Clinique branded rugby balls and crash pads laid out on rugby pitch](https://makeitmatta.com/wp-content/uploads/2024/04/clinique-Game-Face-gallery-6-1080x1080-1-1024x1024.jpg)
![Set of 4 phones showing various instagram posts from the Clinique Game Face campaign](https://makeitmatta.com/wp-content/uploads/2024/04/clinique-Game-Face-thumbnail-4-1920x1020-1.jpg)
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The #GameFace campaign has been recognised as a world leading partnership by The Telegraph, BBC sport, Hello! Magazine, Women’s Sports Trust and is continuously referenced as a groundbreaking example of authentic partnerships in sport. Beauty brands are on the precipice of huge breakthroughs in the world of sport & we are very proud to have been part of building the foundations for this movement beginning in 2022.
![The Telegraph article showing Holly Autchison's involvement with Clinique Game Face campaign](https://makeitmatta.com/wp-content/uploads/2024/04/clinique-Game-Face-thumbnail-6-1080x1080-1-1024x1024.png)