Remember the Name

Emporio Armani

The Brief

Create a campaign for EA7, Emporio Armani’s premium sportswear range, to launch the seasonal collections available at JD. The aim was to elevate the EA7 brand through digital, social content and in-store presentation, whilst staying loyal to the JD consumer.

Italian Chic meets british street

EA7 and JD are positioned differently in the market, but what initially presented itself as the challenge, became the opportunity. We drilled down into the best of what both brands want to present, to find a sweet spot where ‘Performance in Style’ met ‘King of the Streets’.

Featuring a new generation of athletes

Our concept “Remember the Name” honours both the prestigious aura of one of fashion’s most iconic names, and the aspiration and confidence it stands for, embodied by a new generation of athletes on the rise.

“Remember the Name” features rising stars in sport as models.

In Spring/Summer 2024, the campaign launched with Darcy Bourne (22, England and Surbiton Hockey), Robbie Lee (19, GB Diving), Thomas Lambert (22, GB Canoe), John Hedges (22, undefeated professional boxer) and Katie Ormerod (26, GB Olympian and World Champion snowboarder).

In Fall/Winter 2024, Robbie – now European champion – was joined by Eve Grace Wright (19, sprinter).

The campaigns were shot in brutalist urban locations, celebrating the dramatic stylish beauty to be found in urban spaces. KLVDR, who made the music video for Stormzy’s “Mel Made Me Do It”, was enlisted as director for the launch film, and the campaign rolled out across in-store, outdoor, and social media content.

Remember the Name

Emporio Armani

The Brief

Italian Chic meets british street

Featuring a new generation of athletes

GameFace

Men’s T20 World Cup 2024 Official Anthem

London

Sydney