MATTA logo in yellow
EA7 logo in white

Remember the Name

Emporio Armani

The Brief

MATTA was asked to create a campaign for EA7, Emporio Armani’s premium sportswear range, to launch the latest collection available at JD.
3 young male athletes and 2 young female athletes dressed in EA7 activewear stand in an industrial multi-storey car park, with the EA7 logo overlaid along with the headline REMEMBER THE NAME

Italian Chic meets british street

Our approach was to create a synergy between the two brands, inspired by the feeling of confidence and aspiration that EA7 stands for, and embodied by a new generation of athletes on the rise.
A young female athlete leans against an industrial off-whiet wall wearing EA7 activewear, with the EA7 logo overlaid along with the headline REMEMBER THE NAME
A black EA7 trainer worn on foot sat on an industrial metal girder
A young male athlete stands with his back to the camera wearing EA7 activewear, including a black side bag, with the EA7 logo overlaid along with the headline REMEMBER THE NAME
A close up of a black and white EA7 trainer on foot in an industrial stairwell
A young male athlete wearing EA7 activewear leans against the bannister of a staircase in an industrial off-white stairwell, with the EA7 logo overlaid along with the headline REMEMBER THE NAME
2 young male athletes wearing EA7 activewear sit on a staircase in an industrial stairwell

Featuring a new generation of athletes

The campaign “Remember the Name” features five rising stars in sport as the models for the Spring/Summer 2024 EA7 looks. The group consists of Darcy Bourne (22, England and Surbiton Hockey), Robbie Lee (19, GB Diving), Thomas Lambert (22, GB Canoe), John Hedges (22, undefeated professional boxer) and Katie Ormerod (26, GB Olympian and World Champion snowboarder).

KLVDR, the director of the music video for Stormzy’s Mel Made Me Do It, was enlisted to direct the launch film.

3 iPhones displaying 3 Instagram stories. One features a young female model wearing EA7 activewear, the second features a young male athlete wearing EA7 activewear, and the third features another young female model wearing EA7 activewear. All 3 also feature the EA7 logo and the headline REMEMBER THE NAME
3 young male athletes and 2 young female athletes dressed in EA7 activewear stand in an industrial multi-storey car park, with the EA7 logo overlaid along with the headline REMEMBER THE NAME
A close up of a black EA7 trainer on a woman’s foot in an industrial stairwell, with the EA7 logo overlaid along with the headline REMEMBER THE NAME
Related Projects
ICC logo in white

Men’s T20 World Cup 2024 Official Anthem

ICC logo in white

Out Of This World