Chase the Dream
ENgLAND CRICKET
In short
Chase the Dream is a digital-first campaign for the ECB and England Women at the ICC Women’s T20 World Cup 2026, created to build belief and national support around a team still defining its story. It reframes the tournament as a journey of potential and progress, inviting fans to follow England Women as they chase something extraordinary on home soil.
Running across digital, social, earned, paid and out-of-home channels, the campaign turns the World Cup into an unfolding narrative from squad announcement to the final at Lord’s. Designed to shift audiences from awareness to active support, it unites fans behind a team in motion and a story still being written.
The brief
Create a digital-first campaign to build belief, support and emotional connection around England Women’s journey in the ICC Women’s T20 World Cup 2026.
This is a team still writing its story, defined less by legacy and more by potential, progress and what comes next. The work needed to turn that journey into something fans could follow and believe in, building sustained national support from squad announcement through to the final at Lord’s.
It had to flex across digital, social, earned and paid channels, maintaining momentum across a fast-moving tournament while uniting audiences behind a team on the rise.
The challenge was to turn opportunity into collective belief.
The insight
Dreams only matter when you’re brave enough to chase them.
Fans don’t rally behind certainty – they rally behind possibility. What makes a team compelling is the sense that the story is still unfolding.
England Women’s journey isn’t finished. That’s exactly why it matters.
A home World Cup becomes a chance to turn potential into belief, and invite a nation to back the chase.
The response
We created Chase the Dream – a campaign platform built around pursuit, not outcome.
It reframes England Women’s World Cup journey as an unfolding national story, from squad announcement to the final at Lord’s, with fans invited to follow every step of the chase. The campaign centres on England Women as a collective team still defining its place, with players including Nat Sciver-Brunt, Lauren Bell and Sophia Dunkley used to reflect the squad’s range of talent and personality.
Built as a digital-first system, the idea flexes across pre-tournament build-up, live moments and reactive content, maintaining pace and emotional momentum throughout.
It extended into out-of-home, including London Underground digital screens where batting and bowling sequences were animated across multiple panels, turning the commute into part of the chase.
Across channels, long-form storytelling was paired with high-frequency social content and paid amplification to build visibility, relevance and sustained engagement.
The outcome
A unified campaign platform that built anticipation ahead of the tournament and sustained engagement throughout England Women’s World Cup journey on home soil.
The work helped shift audiences from awareness to active support, deepening emotional investment in a team still shaping its identity.
Ultimately, Chase the Dream positioned England Women not as a finished story, but one still being written – with a nation invited to follow what comes next.
