T20 World Cup Brand
ICC
Reinvention. Innovation. Revolution.
The ICC tasked us with revitalising the visual identity of the ICC T20 World Cup, the pinnacle of international T20 cricket.
The vibrant new logo, premiering at the ICC Men’s T20 World Cup in the West Indies & USA and later at the ICC Women’s T20 World Cup in Bangladesh 2024, symbolises the core elements of the format – a creative and expressive fusion of bat, ball, and energy.
A striking new look
The logo mirrors the intense drama of the tournament, with T20 forming a bat shape. Our new ‘strike’ graphic and zig-zag pattern symbolises rising excitement, and embodies the unique atmosphere of the T20 World Cup. Additional details pay homage to the palm trees of the West Indies and the stripes of the USA.
Anything can happen
This bold and dynamic style embodies and amplifies the ICC T20 World Cup’s status as the most entertaining competition in world cricket.
