Team Identities
Women's Elite Rugby
The brief
Building a movement
Bringing the vision to life
A cohesive design framework connects the teams while ensuring each team stands out on its own. The unique, standalone designs combine a modern American aesthetic with vibrant colours, bold typography, and city-specific inspirations. Shared design elements, such as the inclusion of “XV” on each crest, unify the teams while reinforcing their connection to the sport’s heritage.
The six team identities
- Bay Breakers – Inspired by the unrelenting power of the Pacific Ocean, the Breakers reflect the Bay Area’s resilience and innovation.
- Boston Banshees – Channeling Irish folklore and Boston’s fiery spirit, the Banshees bring fierce energy to the league.
- Chicago Tempest – A nod to the city’s iconic storms, the Tempest embodies raw power and unstoppable force.
- Denver Onyx – Representing the strength and rarity of a precious gemstone, Onyx captures Denver’s bold and enduring character.
- New York Exiles – A tribute to New York’s defiance and diversity, the Exiles celebrate visionaries and disruptors.
- Twin Cities (TC) Gemini – Symbolising duality and unity, the Gemini reflect the collaborative energy of Minneapolis and St. Paul.
President, WER
All In: Fans Show Their Love for WER’s New Era
Since the launch, the response to WER’s team identities has been electric. Fans have sprung to life on social media—sharing, engaging, and celebrating the new crests and vibrant colours. Excitement for the league’s debut is building fast, with supporters already falling in love with their teams, snapping up merchandise, and counting down to kick-off. The passion is clear: WER isn’t just launching a league—it’s igniting a movement.
