Team Identities
Women's Elite Rugby
The brief
Women’s Elite Rugby (WER) approached us with a powerful vision: to create a league that challenges conventions and puts women’s rugby on the map in the US, in the run-up to hosting the Women’s Rugby World Cup in 2033. We were tasked with developing six team identities from scratch, rooted in the culture of their cities.
Building a movement
Collaborating closely with WER and through extensive research, surveys, and insights from local fans and players, we made sure each team identity captured the spirit of its city while aligning with WER’s fearless, disruptive ethos. This is about redefining the perception of rugby in the US, challenging norms and ideals, and creating space for women to discover new role models and exert their unique strengths.
Bringing the vision to life
A cohesive design framework connects the teams while ensuring each team stands out on its own. The unique, standalone designs combine a modern American aesthetic with vibrant colours, bold typography, and city-specific inspirations. Shared design elements, such as the inclusion of “XV” on each crest, unify the teams while reinforcing their connection to the sport’s heritage.
The six team identities
- Bay Breakers – Inspired by the unrelenting power of the Pacific Ocean, the Breakers reflect the Bay Area’s resilience and innovation.
- Boston Banshees – Channeling Irish folklore and Boston’s fiery spirit, the Banshees bring fierce energy to the league.
- Chicago Tempest – A nod to the city’s iconic storms, the Tempest embodies raw power and unstoppable force.
- Denver Onyx – Representing the strength and rarity of a precious gemstone, Onyx captures Denver’s bold and enduring character.
- New York Exiles – A tribute to New York’s defiance and diversity, the Exiles celebrate visionaries and disruptors.
- Twin Cities (TC) Gemini – Symbolising duality and unity, the Gemini reflect the collaborative energy of Minneapolis and St. Paul.
Our ambition is to transform the US’ semi-professional league into one that can compete on the world stage with the most progressive competitions. MATTA’s creative direction has taken the sport into a dynamic new place, capturing the excitement of the sport and the passion of its fans. The team has listened to us, challenged us, and we’re so delighted with the result.
JESSICA HAMMOND-GRAF
President, WER
President, WER
