A new campaign ahead of ICC WOMEN’S T20 WORLD CUP 2026
MATTA, in partnership with the England and Wales Cricket Board (ECB), have launched Chase the Dream – a digital-first campaign built to grow belief and national support behind England and Wales Cricket Board and England Women ahead of the ICC Women’s T20 World Cup 2026 on home soil.
Framing the tournament as an unfolding story of potential rather than legacy, the campaign follows England Women from squad announcement through to the final at Lord’s Cricket Ground, inviting fans to follow a journey still being written.
Built around the insight that dreams only matter when they’re chased, the work positions England Women as a team in motion – and fans as part of that momentum. The campaign runs across digital, social, earned, paid and out-of-home channels, designed to sustain attention through a fast-moving tournament.
Featuring players including Nat Sciver-Brunt, Lauren Bell and Sophia Dunkley, Chase the Dream extends from pre-tournament build-up into live and reactive match content, including animated London Underground executions.
The campaign positions England Women not as a finished story, but one still in progress – with a nation invited to follow what comes next.
We wanted to create a story that fans can see themselves in, and follow from the first ball to the final over.”
Executive Strategy Director
