The Fall/Winter 24 season of MATTA’s campaign for Emporio Armani’s premium sportswear brand EA7 has gone live across outdoor, social media and JD stores.
“Remember the Name” was conceived to highlight the prestigious aura of one of fashion’s most iconic names, and to appeal to a young JD audience who are on the rise. Up-and-coming athletes have been cast as models across the life of the campaign, to embody the confidence and aspiration that the brand stands for.
This season, Robbie Lee (now a European Champion diver) is joined by Eve Grace Wright (19, sprinter) in a shoot that shows off cold-weather wear that doesn’t compromise on style. Coming to life in motion and static, MATTA produced both hero executions for billboards and in-store assets, and social media content inspired by fashion influencers.
