This Is Tennis
ATP
Marking a New Era of Tennis
To mark the start of the 2024 tour season, The ATP came to us for a new brand campaign to show the sport in all its glory.
Our ambition was to define the perception of tennis, and shake off old presumptions.‘This is Tennis’ tells the story of what the tour, and men’s tennis as a sport, truly represents today: as a modern, global and progressive sport, both on and off the court.
Putting the Spotlight on the New Generation of Players
High-octane, top-tier action, is showcased alongside innovations within the sport, such as the ATP Tour’s Carbon Tracker app – and a fresh focus on the new generation of players battling it out in epic contests to rise to the top, such as Carlos Alcaraz, Jannik Sinner and Lorenzo Musetti.
