MATTA logo in yellow
ATP logo in white

This Is Tennis

ATP

Carlos Alcaraz, Jannik Sinner and tennis court with New Season, New Era, New Attitude headline and ATP This Is Tennis logo

Marking a New Era of Tennis

To mark the start of the 2024 tour season, The ATP came to us for a new brand campaign to show the sport in all its glory.

Our ambition was to define the perception of tennis, and shake off old presumptions.‘This is Tennis’ tells the story of what the tour, and men’s tennis as a sport, truly represents today: as a modern, global and progressive sport, both on and off the court.

Putting the Spotlight on the New Generation of Players

High-octane, top-tier action, is showcased alongside innovations within the sport, such as the ATP Tour’s Carbon Tracker app – and a fresh focus on the new generation of players battling it out in epic contests to rise to the top, such as Carlos Alcaraz, Jannik Sinner and Lorenzo Musetti.

New Season. New Era. New Attitude. scrolling text in white
Lorenzo Musetti holding a tennis racket
Holger Rune, Carlos Alcaraz, Shang and tennis court with New Season, New Era, New Attitude headline and ATP This Is Tennis logo
Black and white image of Fils celebrating
Related Projects
ICC logo in white

Men’s T20 World Cup 2024 Official Anthem

ICC logo in white

Out Of This World