This Rose Means Everything
ENGLAND RUGBY
the brief
With a new head coach in place and the 2023 Rugby World Cup in France looming large, the RFU sought to ignite fresh excitement and focus around the England Men’s Rugby team, and to broaden its appeal to a younger audience.
this rose means everything
We developed an invigorating campaign to create an emotional connection between the players and a more diverse fan base. ‘This Rose Means Everything’ explores and embodies what it means to be English today, to support England, and to play for England. As part of the campaign, we explored the full rich tapestry of the English rugby experience: the squad, the fanbase, and the national identity itself.
championing togetherness
From the film to the static design, everything about the campaign embodied diversity, individuality, positive energy and togetherness.
