I Am Gilbert, I Am Rugby.
GILBERT
Working with an Iconic Rugby Brand
Gilbert has supplied the Rugby World Cup since 1995, and Gilbert balls, jerseys, and equipment have become synonymous with the game itself, used by both professional and amateur players.
Visible at the Biggest Moments
Using imagery capturing dramatic and iconic action – Johnny Wilkinson’s final-winning kick to Dan Carter’s 2015 conversion – the campaign draws viewers towards the players before revealing Gilbert as the consistent presence at the centre of these moments: “I am Gilbert. I am Rugby.”
Celebrating Gilbert’s Enduring Legacy
Our campaign celebrates Gilbert’s enduring legacy by highlighting its presence in some of the sport’s most famous moments.
