Out Of This World
ICC
Taking cricket to audiences new and old
As huge cricket fans, we were thrilled to create the campaign for the ICC T20 Cricket World Cup in the USA and West Indies.
In our eyes, the tournament would be ‘OUT OF THIS WORLD’ in every sense – incredible skill, unbelievable action, and to the new fan in the States, a sport, event and experience like nothing they’ve seen before.
within 4 MONTHS of launch
social
views
Instagram
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Breaking new boundaries
Electrifying, awe-inspiring cricket
An anthem for a Carnival of Cricket
With mass appeal
for a global audience
We worked to identify and commission the most perfect artists to collaborate on the track, embodying the spirit of the Caribbean as well as mass appeal to connect with new fans in the US and with cricket’s huge audience internationally. The result was the ICC Men’s T20 World Cup 2024 Official Anthem, ‘Out of this World,’ by Grammy award-winning artist Sean Paul and soca superstar Kes.
Fans can get into the spirit by creating their own dance interpretations of the “knock it out of this world” dance step, featured in the associated music video. Shot on location in Kingston, Jamaica, it includes cameos from eight-time Olympic gold-medalist Usain Bolt, cricket stars Chris Gayle, Ali Khan, Shivnarine Chanderpaul, and other Caribbean personalities.
The ICC Men’s T20 World Cup anthem has landed! I think this is the best one we’ve ever done and perfectly captures the essence of the event with Sean Paul and Kes bringing all the feels.
General Manager Marketing & Communications, ICC
