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ICC logo in white

T20 World Cup Brand


Reinvention. Innovation. Revolution.

The ICC tasked us with revitalising the visual identity of the ICC T20 World Cup, the pinnacle of international T20 cricket.

The vibrant new logo, premiering at the ICC Men’s T20 World Cup in the West Indies & USA and later at the ICC Women’s T20 World Cup in Bangladesh 2024, symbolises the core elements of the format – a creative and expressive fusion of bat, ball, and energy.

A striking new look

The logo mirrors the intense drama of the tournament, with T20 forming a bat shape. Our new ‘strike’ graphic and zig-zag pattern symbolises rising excitement, and embodies the unique atmosphere of the T20 World Cup. Additional details pay homage to the palm trees of the West Indies and the stripes of the USA.

ICC T20 pink blue and purple brand graphics shown in-situ in a stadium stairwell area
A mock up of an ICC T20 world cup branded website page
Stadium screen showing the ICC T20 brand graphics on a dark blue background with the word SIX written largely
The ICC T20 world cup trophy on a branded purple pink and cyan plinth with the ICC T20 world cup logo
Empire State building lit up in ICC T20 brand colours, pink and blue in New York City
ICC T20 world cup brand shown on the walls in changing rooms - a purple background with the T20 logo and GRAND PRAIRIE written out

Anything can happen

This bold and dynamic style embodies and amplifies the ICC T20 World Cup’s status as the most entertaining competition in world cricket.
ICC T20 branded blue polo top
ICC T20 world cup logo on a yellow shirt with navy collar and sleeves
ICC T20 world cup logo on a white block above a block with a navy and yellow ticket icon and arrow icon and below a yellow and navy arrow icon and wheelchair icon
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