We Are Unmatched
SPORTIKA
Breaking Into The UK Football Market
Sportika, a leading Italian sportswear brand, sought to enter the UK market with a direct-to-consumer model, offering premium, fully customisable kits with no minimum order quantity. With zero brand awareness in the UK, they needed a campaign to introduce the brand, build credibility, and drive kit sales among grassroots football teams.
A Campaign Built for Grassroots Football
The campaign, ‘We Are Unmatched’, celebrates the identity and individuality of grassroots teams. Focusing on quality, speed, and customisation, the campaign positioned Sportika as a high-quality alternative to traditional kit suppliers.
A hero film, shot at Powerleague with real grassroots players, captured the raw energy of the game. Running across Meta, TikTok, and YouTube, the digital-first strategy built awareness and engagement, while a live activation introduced Sportika directly to players. A bank of over 50 organic social videos will help to establish Sportika’s presence in the UK football space.
Making an Impact on and off the Pitch
We brought Sportika’s brand to life with a high-energy hero film and short-form social edits across key platforms. A live activation introduced the brand to players, while a targeted social strategy ensured continued growth.
Through ‘We Are Unmatched’, Sportika isn’t just launching in the UK—it’s making a statement. A brand for real teams, real stories, and grassroots football at its core.
