Men’s T20 World Cup 2024 Official Anthem
ICC
An anthem for a Carnival of Cricket
within 3 weeks of launch
Youtube
views
Instagram
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With mass appeal
for a global audience
We worked to identify and commission the most perfect artists to collaborate on the track, embodying the spirit of the Caribbean as well as mass appeal to connect with new fans in the US and with cricket’s huge audience internationally. The result was the ICC Men’s T20 World Cup 2024 Official Anthem, ‘Out of this World,’ by Grammy award-winning artist Sean Paul and soca superstar Kes.
Fans can get into the spirit by creating their own dance interpretations of the “knock it out of this world” dance step, featured in the associated music video. Shot on location in Kingston, Jamaica, it includes cameos from eight-time Olympic gold-medalist Usain Bolt, cricket stars Chris Gayle, Ali Khan, Shivnarine Chanderpaul, and other Caribbean personalities.
The ICC Men’s T20 World Cup anthem has landed! I think this is the best one we’ve ever done and perfectly captures the essence of the event with Sean Paul and Kes bringing all the feels.
General Manager Marketing & Communications, ICC
