A selection of game-changing work in women’s sport, curated by women at MATTA
At MATTA we are continuously inspired by the innovation we witness in our industry surrounding women’s sport. At every groundbreaking moment we are encouraged to be brave with our work in order to truly impact the world of women’s sport.
This IWD we wanted to share some truly inspiring, exciting & inclusive work from athletes, agencies, friends (foes 👀) and allies we have witnessed in the past year. Although some could be considered as competitors (See you at the sport industry group awards MC Saatchi) we genuinely love to see the brilliant work they produce that collectively raises the game.
Here is some of our favourite work, inspired by inclusion, we have witnessed in the past year, curated by women at MATTA.
Work to shout out:
Jenny Mitton & MC Saatchi
Alongside their brilliant work, M&C Saatchi produced the Fancom report revolutionising fan communities, delving into the passions of fans of the future. Jenny Mitton is often at the heart of game changing women’s sport work and this week helped Barclays release a report into the impact of elite women’s football on young girls.
Flo Williams
Women’s Sport Lead
Women’s Sport Lead
Charlotte Tilbury x F1 Academy
Two iconic brands coming together creating a world first partnership in motorsport with a female founded beauty brand. F1 Academy is building a platform to showcase the best female drivers in the World and it is great to see a commercial partner with a clear purpose alignment that is branching into new industries.
Maddie Pearce
Junior Brand Manager
Junior Brand Manager
Women’s Sport Collective & Sue Anstiss
The Women’s Sport Collective brings the world of women’s sport – from athletes, to coaches, to academics, to broadcasters, to thought leaders – together, opening doors and creating a community that is welcoming and always evolving. Sue is continuously driving equality standards in the world of sport and her impact will be long felt in our industry.
Marina Logacheva
Disability Sport Lead
Disability Sport Lead
Women’s Sports Trust
Women’s Sports Trust data and research reports continuously prove to be the statistical bible for anyone working in women’s sport. Their annual visibility report provides consistent understanding and accountability across several metrics in women’s sport allowing us to make truly informed strategic decisions.
Lucy Morgan
Senior Brand Manager
Senior Brand Manager
Deep Blue
Deep Blue exists to identify, create, and influence business models and growth opportunities in emerging markets in sports and entertainment. Their first mission – Women’s Sport. With a powerhouse line up of Sue Bird as their Chief Strategy Officer and Laura Correnti as CEO Deep Blue have already announced a Women’s Sport Business Summit in NYC and we can’t wait to see what they do next.
Lucy Houghton
Senior Integrated Producer
Senior Integrated Producer
Deloitte
Not only are Deloitte major commercial partners for the WNBA but they are working with FIFA to develop financial reports and predictions around women’s football showcasing the growth of commercial opportunities via their “Football Money League”. The Deloitte Sport Business Group are also working to help progress the commercial growth and viability of women’s sport with their women’s sport accelerator programme alongside the UK Government Department for Business & Trade.
Charlotte Phillips
Head of People
Head of People
Ellie Kildunne
Not only are Deloitte major commercial partners for the WNBA but they are working with FIFA to develop financial reports and predictions around women’s football showcasing the growth of commercial opportunities via their “Football Money League”. The Deloitte Sport Business Group are also working to help progress the commercial growth and viability of women’s sport with their women’s sport accelerator programme alongside the UK Government Department for Business & Trade.
Tash Linley
Junior Artworker
Junior Artworker
ANDY MURRAY
Andy Murray continuously standing up for his female comrades and fellow athletes calling out the media when required with no personal benefit to himself. His voice has been a consistent ally for women in the world of tennis. Seems so easy, but so few do it.
Sally Mosley
Designer
Designer
Fearless x Hackney Women’s
Fearless sponsored Hackney Women’s playing kit for the 2023 season taking the front of shirt sponsor spot, we love to see agencies supporting sport in new, innovative ways and this one really stands out as Hackney are a female run team with a huge emphasis on inclusion.
Nik Rabone
Junior Artworker
Junior Artworker
Heinenken - Jill Scott & Gary Neville ‘The Social Swap
Co-created by LePub and Edelman. The swap of social media accounts between former England footballers Jill Scott and Gary Neville, done without fans knowing, cleverly exposed the sexism faced by women in football, especially on platforms like social media. It brought attention to derogatory comments such as “Stick to football, boys” and “Go back to the kitchen” that women often endure.
Connie Boulton
Senior Designer
Senior Designer
Tara Moore of Getty Images, the photographer of the PWR ‘Powered Differently’ Campaign
Tara brilliantly captured the players self expression and personality in association with rugby, allowing their individuality in the game itself to shine through. Bringing a lifestyle lens to this shoot meant audiences could see these athletes in a different light providing more engagement opportunities for the newly launched PWR league.
Jess Webb
Art Director
Art Director
Clinique #GameFace
It made me feel empowered to be a woman in a ‘man’s’ sport.
Clinique’s #GameFace campaign has empowered young women by promoting more effective skincare routines, whilst authentically championing women’s rugby through Red Roses ambassador Holly Aitchison. Clinique has left a strong legacy in UK grassroots rugby that we hope can be continued in future.
Jen Tomkins
Brand Director
Brand Director
