ATP – This Is Tennis
This Is Tennis ATP Marking a New Era of Tennis To mark the start of the 2024 tour season, The ATP came to us for a new brand campaign to show the sport in all its glory. Our ambition was to define the perception of tennis, and shake off old presumptions.‘This is Tennis’ tells the […]
Gilbert – I Am Gilbert, I Am Rugby.
I Am Gilbert, I Am Rugby. GILBERT Working with an Iconic Rugby Brand Gilbert has supplied the Rugby World Cup since 1995, and Gilbert balls, jerseys, and equipment have become synonymous with the game itself, used by both professional and amateur players. Visible at the Biggest Moments Using imagery capturing dramatic and iconic action – […]
Cancer Research UK – Race for Life
Race for Life Rebrand Cancer research uk Maintaining an Edge in a Competitive Market Cancer Research UK sought our expertise in rebranding its iconic Race for Life event, which over the last 30 years, has successfully raised nearly £1 billion in sponsorship, making it a cornerstone in the fight against cancer. However, as the mass […]
ECB Ashes Two Ashes
Ashes, Two Ashes ENgLAND CRICKET There is only one thing better than an Ashes series… The England & Wales Cricket Board (ECB) launched a joint campaign for the first time across men’s and women’s England Cricket, to promote the ballot and ticket sales for the 2023 summer season, which includes an Ashes series for both […]
Wattbike – For Real Athletes
For Real Athletes WATTBIKE Fitness Fits Around Life – Real Life For this brief, we flipped the traditional fitness advert on its head to show the ‘real’ side of getting and keeping fit around other commitments, how life gets in the way, and how not everyone has the perfect, home-built gym in which to train. […]
ATP Challenger – On the Rise
On the Rise ATP CHALLENGER TOUR The Brief The ATP were looking to drive audiences to The ATP Challenger Tour – the pipeline to the highest tier of men’s professional tennis, by developing a new brand and campaign. https://vimeo.com/895899093/2fdf0d46b6?share=copy Tennis on the Rise Fascinated by the visceral, raw, intimate, tennis, we wanted to show a […]
ATP – Brand Identity
Brand Identity ATP New era, new branding After 10 years the ATP wanted to update their brand identity to support their journey from ‘governing body’ to a ‘sports entertainment brand’. They wanted their brand world to be imbued with an energy and power – an embodiment of their leading players fit for the digital age. […]
R&A – Golf is Good
Golf is Good The R&A Sharing the benefits of golf The R&A is the global guardian of golf – responsible not only for the rules and governance of the game internationally, but also for supporting the growth of the game at a grassroots level. They asked us to develop a campaign that highlights the lifelong […]
England Football – Rebrand
Rebrand ENGLAND FOOTBALL Football is for everyone The FA wanted to create a new consumer-facing brand to unite all the grassroots and participation aspects of the national game under the banner of “England Football”.https://vimeo.com/969699431/239f2afc9a?share=copy Let’s go back to where we started The FA is steeped in heritage and has a prestigious place in the canon […]
UEFA – Women’s Euros
Women’s Euros UEFA A Landmark Campaign for UEFA Women’s EURO 2022 Riding a new wave of buzz around the women’s game, UEFA’s goal was to make the 2022 Women’s EURO a record-breaking tournament. Our task was to launch the tournament campaign. Our adamant belief was that women’s football shouldn’t be marketed as something different or […]
