England Rugby – For The Girls
For The Girls ENGLAND RUGBY The Brief The Rugby Football Union (RFU) partnered with MATTA to develop a bold and empowering campaign ahead of the England Red Roses’ Rugby World Cup 2025 home tournament. The campaign needed to drive support for the Red Roses, the world’s leading women’s rugby team, while inspiring a new generation […]
ECB – England Cricket Rebrand
Rebrand ENgLAND CRICKET Three teams, one identity England Cricket represents more than a single team. It spans the England Men’s, England Women’s and England Disability teams, each playing across the Test, ODI and T20 formats. But despite sharing a badge, there was no shared brand identity. The ECB asked MATTA to create a new brand identity […]
Clinique X Red Roses
Clinique x Red Roses Clinique Building confidence on and off the pitch Clinique has long championed women’s confidence, and in recent years, that’s included showing up meaningfully in sport. This summer, we helped them build on their commitment by becoming the official beauty partner of the Red Roses – a first-of-its-kind partnership. We created the strategy […]
British & Irish Lions – We Go Beyond
We Go Beyond British & Irish Lions The Brief The British & Irish Lions is one of the most iconic teams in sport. Every four years an elite group of players is brought together, consisting of players from England, Ireland, Scotland and Wales. Habitual rivals forging a new team to take on the southern hemisphere’s […]
LTA – Make Your Return to Tennis
Make Your Return to Tennis LTA Closing the gender gap in sport Tennis is one of the UK’s most gender-balanced sports, with women making up around 40% of adult participants – and growing. But the gap between male and female players still exists, and the LTA is determined to close it. They asked us to […]
PWR – Powered Differently
Powered Differently PWR Launching a New Era in Women’s Rugby Following our new positioning and rebranding of Premiership Women’s Rugby – the top tier of women’s club rugby in England – the next task was to launch the new era of the tournament with a bold campaign idea.https://vimeo.com/930710948/11e3b80689?share=copy Allowing Players to Show Up as Their True, […]
The Queens of Tennis Return to Queen’s
The Queens of Tennis Return to Queen’s LTA Marking the historic comeback of women’s tennis at Queen’s For the first time in over 50 years, women’s tennis is returning to The Queen’s Club. The HSBC Championships, a brand-new WTA 500 tournament, will see the world’s best female players compete on grass in London from 7th-15th […]
Women’s Elite Rugby – Team Identities
Team Identities Women’s Elite Rugby The brief Women’s Elite Rugby (WER) approached us with a powerful vision: to create a league that challenges conventions and puts women’s rugby on the map in the US, in the run-up to hosting the Women’s Rugby World Cup in 2033. We were tasked with developing six team identities from […]
EA7 – Remember the Name
Remember the Name Emporio Armani The Brief Create a campaign for EA7, Emporio Armani’s premium sportswear range, to launch the seasonal collections available at JD. The aim was to elevate the EA7 brand through digital, social content and in-store presentation, whilst staying loyal to the JD consumer. Italian Chic meets british street EA7 and JD are […]
Clinique – GameFace
GameFace ESTEÉ LAUDER COMPANIES Evolving a unique legacy Inspired by the success of the UEFA Women’s EUROs, Clinique approached MATTA to help them build an impactful campaign in partnership with women’s sport, with a focus on grassroots sporting communities across the UK. The campaign had to stay true to Clinique’s goal of creating genuine change […]
