Adare to Dream – Ryder Cup
Adare to Dream RYDER CUP THE BRIEF This was the Ryder Cup’s first-ever pre-tournament campaign, marking the event’s 100th anniversary. The challenge was to create work that could cut through immediately, build anticipation years in advance, and reach well beyond core golf audiences. Launching straight after the 2025 Ryder Cup also meant the campaign had […]
World Climbing – Rebrand
Rebrand World Climbing The Challenge Climbing has risen fast – founded in 2007, gaining Olympic status at Tokyo 2020, and receiving wide attention at Paris 2024. With new Olympic formats coming and Para Climbing debuting at LA 2028, the brief was clear: create a new global brand that felt inclusive, contemporary and future-facing – one […]
England Rugby – For The Girls
For The Girls ENGLAND RUGBY The Brief The Rugby Football Union (RFU) partnered with MATTA to develop a bold and empowering campaign ahead of the England Red Roses’ Rugby World Cup 2025 home tournament. The campaign needed to drive support for the Red Roses, the world’s leading women’s rugby team, while inspiring a new generation […]
ECB – England Cricket Rebrand
Rebrand ENgLAND CRICKET Three teams, one identity England Cricket represents more than a single team. It spans the England Men’s, England Women’s and England Disability teams, each playing across the Test, ODI and T20 formats. But despite sharing a badge, there was no shared brand identity. The ECB asked MATTA to create a new brand identity […]
Clinique X Red Roses
Clinique x Red Roses Clinique Building confidence on and off the pitch Clinique has long championed women’s confidence, and in recent years, that’s included showing up meaningfully in sport. This summer, we helped them build on their commitment by becoming the official beauty partner of the Red Roses – a first-of-its-kind partnership. We created the strategy […]
LTA – Make Your Return to Tennis
Make Your Return to Tennis LTA Closing the gender gap in sport Tennis is one of the UK’s most gender-balanced sports, with women making up around 40% of adult participants – and growing. But the gap between male and female players still exists, and the LTA is determined to close it. They asked us to […]
PWR – Powered Differently
Powered Differently PWR Launching a New Era in Women’s Rugby Following our new positioning and rebranding of Premiership Women’s Rugby – the top tier of women’s club rugby in England – the next task was to launch the new era of the tournament with a bold campaign idea.https://vimeo.com/930710948/11e3b80689?share=copy Allowing Players to Show Up as Their True, […]
The Queens of Tennis Return to Queen’s
The Queens of Tennis Return to Queen’s LTA Marking the historic comeback of women’s tennis at Queen’s For the first time in over 50 years, women’s tennis is returning to The Queen’s Club. The HSBC Championships, a brand-new WTA 500 tournament, will see the world’s best female players compete on grass in London from 7th-15th […]
Women’s Elite Rugby – Team Identities
Team Identities Women’s Elite Rugby The brief Women’s Elite Rugby (WER) approached us with a powerful vision: to create a league that challenges conventions and puts women’s rugby on the map in the US, in the run-up to hosting the Women’s Rugby World Cup in 2033. We were tasked with developing six team identities from […]
EA7 – Remember the Name
Remember the Name Emporio Armani The Brief Create a campaign for EA7, Emporio Armani’s premium sportswear range, to launch the seasonal collections available at JD. The aim was to elevate the EA7 brand through digital, social content and in-store presentation, whilst staying loyal to the JD consumer. Italian Chic meets british street EA7 and JD are […]
