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Adare to Dream – Ryder Cup

Ryder Cup 2027 Campaign Visual with 2 image lock up of Rory Mcllroy golfing in front of crowd and close up of Rory Mcllroy and Tommy Fleetwood hugging

Adare to Dream RYDER CUP THE BRIEF This was the Ryder Cup’s first-ever pre-tournament campaign, marking the event’s 100th anniversary. The challenge was to create work that could cut through immediately, build anticipation years in advance, and reach well beyond core golf audiences. Launching straight after the 2025 Ryder Cup also meant the campaign had […]

World Climbing – Rebrand

World Climbing layered visual with image of male climber celebrating whilst holding onto the climbing wall, within a cutout shaped like a hand hold, in front of oversized graphical copy

Rebrand World Climbing The Challenge Climbing has risen fast – founded in 2007, gaining Olympic status at Tokyo 2020, and receiving wide attention at Paris 2024. With new Olympic formats coming and Para Climbing debuting at LA 2028, the brief was clear: create a new global brand that felt inclusive, contemporary and future-facing – one […]

England Rugby – For The Girls

Red Roses dynamic montage of England women’s rugby players and young girl running forward in their England kit, shown at different stages of motion in front of grey background with red and purple thorn graphics

For The Girls ENGLAND RUGBY The Brief The Rugby Football Union (RFU) partnered with MATTA to develop a bold and empowering campaign ahead of the England Red Roses’ Rugby World Cup 2025 home tournament. The campaign needed to drive support for the Red Roses, the world’s leading women’s rugby team, while inspiring a new generation […]

ECB – England Cricket Rebrand

A dynamic England Cricket campaign montage showing male and female players in action across batting, bowling, and fielding moments, layered with bold graphic shapes and crowd-filled stadium backgrounds.

Rebrand ENgLAND CRICKET Three teams, one identity England Cricket represents more than a single team. It spans the England Men’s, England Women’s and England Disability teams, each playing across the Test, ODI and T20 formats. But despite sharing a badge, there was no shared brand identity. The ECB asked MATTA to create a new brand identity […]

Clinique X Red Roses

A Clinique x Red Roses campaign portrait of England women’s rugby players Maddie Feaunati, Hollie Aitchison and Jade Shekells close together with their arms around each other, smiling and wearing white Red Roses kits in a studio setting.

Clinique x Red Roses Clinique Building confidence on and off the pitch Clinique has long championed women’s confidence, and in recent years, that’s included showing up meaningfully in sport. This summer, we helped them build on their commitment by becoming the official beauty partner of the Red Roses – a first-of-its-kind partnership. We created the strategy […]

LTA – Make Your Return to Tennis

Candice Brathwaite standing on an outdoor tennis court, smiling and looking upwards while holding a tennis racket, wearing a bright sports outfit and cap against a leafy backdrop

Make Your Return to Tennis LTA Closing the gender gap in sport Tennis is one of the UK’s most gender-balanced sports, with women making up around 40% of adult participants – and growing. But the gap between male and female players still exists, and the LTA is determined to close it. They asked us to […]

PWR – Powered Differently

PWR Powered Differently campaign visual showing Ellie Kildunne smiling with her hand reaching towards the camera inter woven with an orange ribbon graphic white text highlighting the player’s name, position, club and the campaign tagline.

Powered Differently PWR Launching a New Era in Women’s Rugby Following our new positioning and rebranding of Premiership Women’s Rugby – the top tier of women’s club rugby in England – the next task was to launch the new era of the tournament with a bold campaign idea.https://vimeo.com/930710948/11e3b80689?share=copy Allowing Players to Show Up as Their True, […]

The Queens of Tennis Return to Queen’s

An illustrated group portrait of Naomi Osaka, Emma Raducanu and Katie Boulter standing together on a tennis court at Queen’s

The Queens of Tennis Return to Queen’s LTA Marking the historic comeback of women’s tennis at Queen’s For the first time in over 50 years, women’s tennis is returning to The Queen’s Club. The HSBC Championships, a brand-new WTA 500 tournament, will see the world’s best female players compete on grass in London from 7th-15th […]

Women’s Elite Rugby – Team Identities

Women’s Elite Rugby brand overview showing a grid of team crests for Boston Banshees, Bay Breakers, Denver Onyx, New York Exiles, TC Gemini and Chicago Tempest on their respective brand backgrounds

Team Identities Women’s Elite Rugby The brief Women’s Elite Rugby (WER) approached us with a powerful vision: to create a league that challenges conventions and puts women’s rugby on the map in the US, in the run-up to hosting the Women’s Rugby World Cup in 2033. We were tasked with developing six team identities from […]

EA7 – Remember the Name

Remember the Name Emporio Armani The Brief Create a campaign for EA7, Emporio Armani’s premium sportswear range, to launch the seasonal collections available at JD. The aim was to elevate the EA7 brand through digital, social content and in-store presentation, whilst staying loyal to the JD consumer. Italian Chic meets british street EA7 and JD are […]

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