ECB – England Cricket Rebrand
Rebrand ENgLAND CRICKET Three teams, one identity England Cricket represents more than a single team. It spans the England Men’s, England Women’s and England Disability teams, each playing across the Test, ODI and T20 formats. But despite sharing a badge, there was no shared brand identity. The ECB asked MATTA to create a new brand identity […]
Clinique X Red Roses
Clinique x Red Roses Clinique Building confidence on and off the pitch Clinique has long championed women’s confidence, and in recent years, that’s included showing up meaningfully in sport. This summer, we helped them build on their commitment by becoming the official beauty partner of the Red Roses – a first-of-its-kind partnership. We created the strategy […]
British & Irish Lions – We Go Beyond
We Go Beyond British & Irish Lions The Brief The British & Irish Lions is one of the most iconic teams in sport. Every four years an elite group of players is brought together, consisting of players from England, Ireland, Scotland and Wales. Habitual rivals forging a new team to take on the southern hemisphere’s […]
LTA – Make Your Return to Tennis
Make Your Return to Tennis LTA Closing the gender gap in sport Tennis is one of the UK’s most gender-balanced sports, with women making up around 40% of adult participants – and growing. But the gap between male and female players still exists, and the LTA is determined to close it. They asked us to […]
We Are Unmatched
We Are Unmatched SPORTIKA Breaking Into The UK Football Market Sportika, a leading Italian sportswear brand, sought to enter the UK market with a direct-to-consumer model, offering premium, fully customisable kits with no minimum order quantity. With zero brand awareness in the UK, they needed a campaign to introduce the brand, build credibility, and drive […]
The Queens of Tennis Return to Queen’s
The Queens of Tennis Return to Queen’s LTA Marking the historic comeback of women’s tennis at Queen’s For the first time in over 50 years, women’s tennis is returning to The Queen’s Club. The HSBC Championships, a brand-new WTA 500 tournament, will see the world’s best female players compete on grass in London from 7th-15th […]
Women’s Elite Rugby – Team Identities
Team Identities Women’s Elite Rugby The brief Women’s Elite Rugby (WER) approached us with a powerful vision: to create a league that challenges conventions and puts women’s rugby on the map in the US, in the run-up to hosting the Women’s Rugby World Cup in 2033. We were tasked with developing six team identities from […]
EA7 – Remember the Name
Remember the Name Emporio Armani The Brief Create a campaign for EA7, Emporio Armani’s premium sportswear range, to launch the seasonal collections available at JD. The aim was to elevate the EA7 brand through digital, social content and in-store presentation, whilst staying loyal to the JD consumer. Italian Chic meets british street EA7 and JD are […]
Clinique – GameFace
GameFace ESTEÉ LAUDER COMPANIES Evolving a unique legacy The British & Irish Lions is one of the most iconic teams in sport. Every four years an elite group of players is brought together, consisting of players from England, Ireland, Scotland and Wales. Habitual rivals forging a new team to take on the southern hemisphere’s greatest. […]
ICC – World Cup Anthem
Men’s T20 World Cup 2024 Official Anthem ICC See full video here An anthem for a Carnival of Cricket The ICC T20 Cricket World Cup in the USA and West Indies would be ‘OUT OF THIS WORLD’ in every sense – incredible skill, unbelievable action, and to the new fan in the States, a sport, […]
